Strategic Communications

Consistent internal and external communications are crucial to shaping a powerful brand, consolidating stakeholder expectations, furthering objectives, and securing buy-in for key initiatives. Integrating strategic communication across core disciplines gives resonance to the corporate vision and builds a strong culture.

Speaking with One Voice

Strategic communications begin with a common language. Throughout our engagements — from vision to realization — we work with clients to craft key messages that resonate with all relevant stakeholders.

  • Strategy Alignment — Decoding corporate culture through language and developing messages to advance the strategy, empower internal champions, and foster favorable external perceptions
  • Internal Brand Development — Creating key top-line corporate messages so that all stakeholder touchpoints provide consistency and reinforcement of mission, vision and values
  • External Brand Positioning — Guiding the alignment of marketing, public relations and sales to the value proposition through the eyes of their constituencies
  • Crisis Communications — Proactively planning for a range of “what-if” scenarios, assessing each key initiative with an eye toward success, points of friction, and potential reputational risks

Positioning strategic communications as the backbone of the corporate value chain, rather than as a distinct discipline, furthers the corporate vision, enhancing alignment and ensuring all stakeholders (and the broader public) understand and favorably view the firm’s value proposition, strategy, and human capital.

View Branding Case Studies